Why did Google rename Bard to Gemini?

In a significant move, Google has rebranded its AI chatbot Bard to Gemini, a change that has intrigued many in the tech world.

Sundar Pichai, Google’s CEO, recently explained this strategic decision, highlighting its alignment with Google’s broader AI goals.

This article will explore the reasons behind this rebranding, the launch of the new Gemini app, and the introduction of the Gemini Ultra large language model, all within the context of Google’s evolving AI landscape.

The Transition from Bard to Gemini: Google’s AI Shift

  • Rebranding with Purpose: Pichai emphasized that renaming Bard to Gemini reflects Google’s comprehensive approach to AI development.
  • Enhanced User Interaction: The change to Gemini indicates a more direct and meaningful engagement between users and Google’s AI model, enhancing the overall user experience.

Gemini Ultra 1.0: A Leap in AI Capabilities

  • Sophisticated AI Model: The Gemini Ultra 1.0 language model is tailored to handle complex tasks such as coding, nuanced instructions, and creative projects.
  • A Benchmark in AI: Previously known as Bard Advanced, Gemini Ultra is noted for surpassing human experts in massive multitask language understanding tests.
  • Google One AI Premium Plan: Aligning with OpenAI’s strategy, Google offers Gemini Ultra as part of the Google One AI Premium Plan, priced at $19.99/month. Details on this plan can be found at Google One AI Premium Plan.

Key Features of Gemini Ultra 1.0

  • Advanced Query Handling: Specializing in complex and multi-turn queries, Gemini Ultra 1.0 offers robust conversational capabilities.
  • Seamless Workspace Integration: The model is well-integrated with Google Workspace, enhancing productivity in professional environments.
  • Multimodal Functionality: Built to be natively multimodal, Gemini Ultra 1.0 excels in interpreting and responding to combined text and image queries.

Gemini vs. GPT-4: Understanding the Differences


Q: What led to the rebranding of Bard to Gemini?

A: Sundar Pichai explained that the new name Gemini better represents Google’s approach to AI model development, offering users direct interaction with the AI model. Learn more about Gemini at What is Gemini Advanced?.

Q: Is access to Gemini Advanced free?

A: Gemini Advanced is part of the paid Google One AI Premium Plan. For information on free access, visit How to Get Google Gemini Ultra for Free.

Q: Does Gemini have the capability to generate images?

A: Yes, Gemini includes image generation features. Discover more at Can Gemini Generate Images?.

Q: How does Gemini Ultra 1.0 differ from earlier AI models?

A: Gemini Ultra 1.0 offers enhanced functionalities like advanced query handling and multimodal interactions. For a detailed comparison, see Gemini Advanced vs. GPT-4.


Google’s rebranding of Bard to Gemini marks a strategic advancement in the AI field. The Gemini Ultra 1.0 language model, through its sophisticated capabilities and integration with Google Workspace, signifies a new era in AI-driven productivity. This development places Google at the forefront of AI innovation, challenging existing models like GPT-4 and setting new standards in AI-driven interactions and capabilities. Stay informed about the latest on Gemini and its usage by visiting How to Access Google Gemini Ultra AI Model.

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